Wilson Diamonds and Beylora: engagement rings in Provo
Wilson Diamonds is a Provo jeweler founded in 1974. It sells ring settings and center stones separately, including lab-grown and natural diamonds and moissanite, and charges no custom fees. It suits couples who want to try on rings in Provo or meet by video. Beylora sells complete 2-carat lab-grown engagement rings online, priced as the whole ring, from $1,500.
Wilson Diamonds is a Provo jeweler founded in 1974, with a showroom at 364 W 2230 N in Provo. It designs custom engagement rings with no custom fees and sells loose lab-grown diamonds. Beylora, a Utah Valley company, sells complete 2-carat lab-grown engagement rings online from $1,500, with free, fully insured standard shipping to Provo.
Everything below about Wilson Diamonds comes from its own website, checked on October 1, 2026. Each fact links to the page it came from.
Price at the same quality, checked October 1, 2026
A ring with a lab-grown center diamond of 2.00 to 2.09 carats, D color, VVS clarity, Excellent polish and symmetry and an IGI report, in a plain 14k gold solitaire setting: $2,270 at Wilson Diamonds, $1,800 at Beylora.
Wilson Diamonds, from its own listings on October 1, 2026:
- Center diamond: 2.02 carat D VVS2 emerald, lab-grown, Excellent polish and symmetry, IGI report LG707539509 (opens in a new tab), $1,570 (listing (opens in a new tab))
- Setting: Kelly solitaire setting for an emerald center, 14K yellow gold, $700, setting only (listing (opens in a new tab))
- Whole ring: $2,270, the subtotal Wilson's ring builder shows for this setting and diamond, set and assembled
Beylora: the Moonlight, an emerald solitaire in 14k gold with a 2-carat D VVS center diamond, Excellent polish and symmetry, and its own IGI report, is $1,800 as a complete ring.
Wilson listed four lab-grown diamonds of 2.00 to 2.09 carats in D color and VVS clarity that day, from $1,530 to $1,775. None was round or oval.
Wilson Diamonds, from its own website
- Founded in 1974 by two brothers, Keith and Richard Wilson. (About (opens in a new tab))
- You can shop in the Provo showroom or meet a jewelry specialist over video, and you can text a specialist. (Home page (opens in a new tab))
- Custom designs carry no custom fee, and there is an online 3D ring builder. (Home page (opens in a new tab))
- Wilson sells loose lab-grown diamonds; the page listed 1,200 of them on October 1, 2026. (Lab-grown diamonds (opens in a new tab))
- Online orders ship free and insured within the U.S. (Returns and exchanges (opens in a new tab))
Terms side by side, checked October 1, 2026
Where you shop
Wilson Diamonds: Showroom in Provo, or by video and text
Beylora: Online only; no showroom. If you are designing a custom ring, you can see your price right away and book a 30-minute video design consultation with a Beylora co-founder for $50 plus tax, and the $50 counts toward your ring. A free 10-minute phone call is also available for questions.
Center diamond
Wilson Diamonds: Loose lab-grown diamonds sold, in many sizes
Beylora: Lab-grown, at least 2 carats in every engagement ring, D color and VVS clarity, with its own IGI report
Returns
Wilson Diamonds: 30 days from delivery, with an insured return label at no charge. Custom-made items are excluded.
Beylora: 30 days from arrival, with a 20% restocking fee on a change-of-mind return. The optional $300 Rush fee is nonrefundable on change-of-mind returns.
Resizing
Wilson Diamonds: One free resize within 30 days of delivery on most precious metal rings
Beylora: $100 toward one resize
Warranty upkeep
Wilson Diamonds: An inspection every 12 months after pickup, free in the Provo store. If one is missed, the warranty picks back up once the ring is inspected and any needed repairs are paid.
Beylora: No inspections or cleanings. The Beylora Lifetime Guarantee covers one repair or replacement for the life of the ring, center diamond included; you pay shipping both ways; a lost or stolen ring is not covered.
Wilson's full warranty terms, with Kay, Jared, Zales and the other Provo and Orem jewelers, are on our guarantee comparison page.
Showroom or online
Wilson Diamonds lets you see and try rings in person in Provo and design a custom ring with its custom team.
Beylora fits if you want a complete ring with a 2-carat lab-grown center diamond, priced as the whole ring, delivered to your door. A 2-carat ring in 14k gold starts at $1,500 in 9 designs. Standard delivery is estimated at about 30 days from the day you order; optional $300 Rush is estimated at about 15 days. Beylora is owned by two married couples; its co-founders are Joe Lee, Brooklin Lee, YoYo Chang and Bailey Chang.
See the rings under $2,000 · Compare Provo and Orem jewelers
Other Provo jewelers compared with Beylora: FORGE Jewelry Works, The Jeweler's Bench, Robison Brothers Fine Jewelry and Custom Ring Designers.
Questions
Is Wilson Diamonds a good place to buy an engagement ring?
Wilson Diamonds fits couples who want to try on rings in its Provo showroom or meet a jewelry specialist by video. It was founded in 1974, and its home page says: "We have no custom fees and will make as many revisions as you need." It sells settings and center stones separately, including lab-grown diamonds, natural diamonds and moissanite. Beylora sells complete 2-carat lab-grown engagement rings online, priced as the whole ring, from $1,500.
How much do Wilson Diamonds engagement rings cost?
Wilson Diamonds prices the setting and the center stone separately. On October 11, 2026, its engagement ring page showed 144 results, and the 25 on the first page were priced for the setting only, from $700 to $2,808. Its stone pages listed 1,246 lab-grown diamonds, 227 natural diamonds and 66 moissanites, each with its own price. That day the 2.02 carat D VVS2 emerald lab-grown diamond in the comparison above was $1,570, and the 14K yellow gold Kelly solitaire setting was $700, so the two came to $2,270 together. A complete Beylora engagement ring with a 2-carat lab-grown center diamond starts at $1,500 before tax in 14k gold.
What are alternatives to Wilson Diamonds in Provo?
Other Provo jewelers that sell engagement rings include Custom Ring Designers, FORGE Jewelry Works, The Jeweler's Bench, Mullett-Hoover Jewelers and Robison Brothers Fine Jewelry. We compare each of them with Beylora on its own page. The list is in alphabetical order, and we do not rank these stores. See also our jewelry stores in Provo page. Beylora is a Utah Valley company that sells complete lab-grown engagement rings online. It has no showroom; standard shipping to Provo is free and fully insured. Beylora's co-founders meet couples in person in Utah County at a cafe or dessert shop the couple picks, or by video.
Does Wilson Diamonds sell lab-grown diamonds?
Yes. Its website lists loose lab-grown diamonds; there were 1,200 on October 1, 2026.
Where is Wilson Diamonds?
364 W 2230 N, Suite 101, Provo, Utah. It also meets customers over video.
Does Wilson Diamonds publish its prices?
Yes. Its website lists diamond and setting prices; the same-quality comparison is above, and our Provo and Orem engagement ring prices page records what each local jeweler publishes.
How is Beylora's warranty different from Wilson's?
Wilson's warranty asks for an inspection every 12 months after pickup. The Beylora Lifetime Guarantee asks for no inspections and covers the center diamond, for one claim in the life of the ring.
Is Beylora in Provo?
Beylora is a Utah Valley company that sells online. It has no showroom; standard shipping to Provo is free and fully insured.
Facts about Wilson Diamonds come from its own website on October 1, 2026. If something has changed, email marketing@beylora.com and we will correct it.